Data Mining for Design and Marketing shows how to design and integrate
data mining tools into human thinking processes in order to make better
business decisions, especially in designing and marketing products and
systems. The expert contributors discuss how data mining can identify
valuable consumer patterns, which aid marketers and designers in
detecting consumers' needs. They also explore visualization tools based
on the computational methods of data mining.
Discourse analysis, chance
discovery, knowledge discovery, formal concept analysis, and an
adjacency matrix are just some of the novel approaches covered. The book
explains how these methods can be applied to website design, the
retrieval of scientific articles from a database, personalized
e-commerce support tools, and more. Through the techniques of data
mining, this book demonstrates how to effectively design business
processes and develop competitive products and services. By embracing
data mining tools, businesses can better understand the behavior and
needs of their customers.
Download Free: Data Mining for Design and Marketing
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